I now own the company Tech Tree Games and have had several massive mobile hits amassing millions of players. Since this post 6 years ago I've gone full time game dev. Feel free to chime in with any specific questions or your experiences!ĮDIT: Added additional pictures to the link above for in app purchase data, don't forget, Google takes 30% of itĮDIT 2 (): Since this post seems to get google searched often I thought I'd provide an update.
Though they don't seem to be performing quite as well as I'd hoped, the ease of integration was important to me as it was my first game ever and I'm new to coding. But I figured I'd throw in my experience I've had with Unity Ads thus far. Now, there's a lot at play here such as frequency that ads are watched, regions, if they click through, if they download etc. impressions which is slightly below the range they provided. Based on the stats shown, I am getting roughly $4. It should be on the higher side if you have it set up as awarded ads like I do, and making them unskippable once started. So, Unity will boast that it can get you between $6 to 12 USD per 1000 impressions. My game currently has about 17,000 downloads. My game has on average 2000 - 2200 active players per day currently and I'm typically getting about 250 - 500 downloads a day, 80% which is organic through key words searches. Some other important stats are the active players and downloads. Here is how Unity Ads performed for my game in the first month. It's implemented in such a way that it is never required, but can be used a couple times per hour if the user wants. I implemented awarded ads, where the user can occasionally watch an ad to receive a gift or a temporary boost. My game, Clickie Zoo, is a simple idle game built in Unity for Android and iOS. Something I searched for quite a bit before implementing ads into my mobile game is the type of revenue the different ad companies provide for mobile games, there simply are not many examples
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